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On March 18, 2025, Mazda Motor Corporation (Mazda) announced its “Lean Asset Strategy”, which will realize the company’s multi-solution approach for electrification.
Mazda considers the period up to 2030 to be the “dawn of electrification“, and under the 2030 Management Policy, the company will promote electrification with multi-solution to flexibly respond to diversifying customer needs and environmental regulations. The “Lean Asset Strategy” is an implementation strategy to enhance Mazda’s corporate value as a niche player by increasing the utilization of existing assets in the timely development, production, and market introduction of diverse products and electrification technologies.
#mazda #Multisolution #LeanAssetStrategy #Monozukuri
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