Ford SupportBelt | Emily Obert — “Solving the Problem” | Ford

As Ford In-Vehicle Accessibility Manager, Digital Design, Emily Obert knows a problem that needs to be solved when she sees it. Together with a Human Centered Design Team at Ford, she helped take the idea of the SupportBeltTM through research and development to the point where it has become a reality. Watch Emily’s story.

The Ford SupportBeltTM is the first seat belt accessory designed by a U.S. automaker to help mastectomy patients travel comfortably on their road to recovery. See it through the eyes of the innovators who brought it to life and the breast cancer warriors who inspired its creation.

Visit ford.com/supportbelt to learn more about the SupportBelt from Ford.

Go to merchandise.ford.com/products/wip-seatbelt-cushion to get your SupportBelt from Ford.

*The SupportBelt is designed and validated for Ford and Lincoln vehicle specifications and is intended only for use in those vehicles; Ford is making the design available via license for other automakers to manufacture and test in their vehicles. For shoulder belt use only. Do not use on lap portion of belt. Not for use by children or with child seats or booster seats. For use by mastectomy patients.

＜えっ！？自動車保険がこんなに安くなるの！＞