The Founders Initiative | APX x Porsche present Dr Lorraine Beraho

“I want to build a brand where people with melanin-rich skin get the focus they deserve.” – Dr. Lorraine Beraho

Lorraine is one of our inspiring entrepreneurs in The Founders Initiative – a programme by APX and Porsche that supports the next generation of dreamers and doers.
Being exposed to different cultures and making frequent visits to Africa from a young age, she quickly noticed the differences in the beauty routines and ingredients black women were applying to their skin. Using natural oils grown in the region of their ancestors, Lorraine was inspired to start mixing creams and cleansers of her own. After successfully using her creations and experiencing a visible change in the healthy shine of her skin, she strived to create a better experience for melanin-rich skin on the Western skincare market. Her independent brand, GlowRx, focusses on natural products for darker skin tones, which remain little more than an afterthought to the cosmetic industry today.

Nominated by industry champion Janeya Griffin, Lorraine’s background as a physician and her ambition to diversify a previously overlooked segment on an ever-expanding market is what made her stand out. As part of The Founders Initiative, she and other inspiring founders are prepared to take their business to the next level.

Find out more about The Founders Initiative:
The APX X Porsche TFI Medium blog: https://porsche.click/TheFoundersInitiative_YT
Lorraine on LinkedIn: https://porsche.click/Lorraine_LinkedIn

_
Follow Porsche on Instagram: https://porsche.click/2R1FOPM
Like Porsche on Facebook: https://porsche.click/3dFSRQs
Follow Porsche on TikTok: https://porsche.click/3AHZ4aQ
Follow Porsche on Twitch: http://porsche.click/3deSdsi
Subscribe to Porsche on YouTube: https://porsche.click/2WWDxZZ
Visit the Porsche Website: https://porsche.click/2yprQAR

*Alle von Porsche angebotenen Neufahrzeuge sind nach WLTP typengenehmigt. Offizielle von den WLTP-
Werten abgeleitete NEFZ-Werte liegen für Neufahrzeuge seit dem 1. Januar 2023 nicht mehr vor und können daher nicht mehr angegeben werden.
Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem ‘Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen’ entnommen werden, der an allen Verkaufsstellen und bei der DAT (Deutschen Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern) unter http://www.dat.de/co2 unentgeltlich erhältlich ist.