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Today, we announce the highest annual sales results in our 117-year history. We delivered 5,586 motor cars to clients around the world, an increase of 49% on last year’s total. This overall figure includes all-time record sales in most of our sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world.
We saw extremely strong demand for all Rolls-Royce models, led by #Phantom, our pinnacle product. Growth was driven principally by our new #Ghost in its first full year of availability, boosted further by the launch of the new #BlackBadge Ghost in October.
This, together with continuing strong demand for our super-luxury SUV, #Cullinan, has filled our order books well into the third quarter of 2022. Our Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.
No other manufacturer sells more cars in the +€250k segment than Rolls-Royce.
As we enter 2022, we have our eyes firmly on the future. Last month we began the exhaustive on-road testing program of #Spectre, our first all-electric car. Between now and Spectre’s market launch in the fourth quarter of 2023, the car will undergo the most punishing testing protocol ever conceived for a Rolls-Royce. Its 2.5-million-kilometre journey will take it to all four corners of the world, simulating more than 400 years of use in some of the most extreme conditions on Earth.
2021 was an all-time record year for Rolls-Royce Motor Cars and our future is secured by an inventive product strategy and a clear roadmap towards full electrification of our entire offering by 2030.
#InspiringGreatness
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Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.
Phantom Extended: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.
Ghost: NEDC (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined): CO2 emission: 347-359 g/km; Fuel consumption: 17.88 – 18.58 mpg / 15.2-15.8 l/100km.
Ghost Extended: NEDCcorr (combined) CO2 emission: 343g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 347-359g/km; Fuel consumption: 17.9-18.6mpg / 15.2-15.8l/100km.
Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.
Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km. WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.
Black Badge Dawn: Dawn: NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km.
Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.
Further information: www.rolls-roycemotorcars.com/en_GB/information/fb-dat-wltp