F-150 Lightning Lowdown: Meet the F-150 Lightning Customer | Ford

Jasen Turnbull, F-150 Lightning Marketing Manager, talks about who the F-150 Lightning customer is and how going electric accentuates core truck capabilities for them.

Pre-production vehicle with available features shown. Available starting spring 2022.

Learn more about the Ford F-150 Lightning here: https://ford.to/3wgnSD9

Discover more F-150 Lightning Lowdown videos here: https://ford.to/3oluKMM

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F-150 Lightning Lowdown: Meet the F-150 Lightning Customer | Ford https://www.youtube.com/user/Ford