Reuters Automotive Retail 2021: Creating a World-Class Customer Experience with Elena Ford | Ford

Ford’s Chief Customer Experience Officer Elena Ford joined Scotty Reiss from A Girls Guide to Cars at Reuters Automotive Retail 2021 to discuss Ford’s approach to delivering a world-class customer experience in a post-pandemic world — and the critical role that dealers play in Ford’s commitment to treat customers like family.

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Reuters Automotive Retail 2021: Creating a World-Class Customer Experience with Elena Ford | Ford
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